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Posted by on in Leadership

 

Ernesto Sirolli got his start doing aid work in Africa in the 70's -- and quickly realised how ineffective it was.

 

Why you should listen to him:

 

Ernesto Sirolli is a noted authority in the field of sustainable economic development and is the Founder of the Sirolli Institute, an international non-profit organization that teaches community leaders how to establish and maintain Enterprise Facilitation projects in their community.

 

The Institute is now training communities in the USA, Canada, Australia, England and Scotland.


In 1985, he pioneered in Esperance, a small rural community in Western Australia, a unique economic development approach based on harnessing the passion, determination, intelligence, and resourcefulness of the local people.

 

The striking results of "The Esperance Experience" have prompted more than 250 communities around the world to adopt responsive, person-centered approaches to local economic development similar to the Enterprise Facilitation® model pioneered in Esperance.


          

Great talk...but important - Great Listen...!

Tagged in: Shut Up and Listen
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Posted by on in Marketing

 

I saw this article on Karen Guntons web site called "build a little biz.com," so I am not taking any credit for it, just thought she said it better than me and most of the Social Media experts I have listened to out there...if you want to use her she is in Adelaid South Auatralia....


If you read business blogs,

books, and articles you will likely have read all about creating a sales funnel with your marketing efforts; where you move your leads down the funnel until they become paying customers.


Maybe my mind is not linear enough for that visual, but i just don't see it as a funnel. I can't even explain it as a funnel. (all can see in my mind, actually, is a bunch of cows being herded through one of those gates in the barn yard. moooo.)


I think of marketing as being more like spirals going around and around, building relationships and engagement, with one interaction leading into another, a like a dance "lead your partner round and round..."


I was recently doing a workshop with a client where we were talking about setting up an online marketing plan using social media, blogging, and a newsletter, her question was: "but what do I DO with each of those things. Aren't I already engaging with people on Facebook, why do i need a blog? Aren't I already sharing content on my blog? Why do I need a newsletter?"


The beauty of these tools is that they are not exclusive; they work together and build off one another like a group of dancers going around and around. I did up a sketch to show how I use these tools (no funnels involved). I do have lots of overlap, lots of linking, and notice that it is all about the customer, not about the business or me.

 

For example:

if I find that a question on Facebook gets lots of engagement I can write a longer blog post to help people. If it is truly helpful, it will get shared by others using social media, that will then bring traffic to my website where people will see my call to action to sign up to the newsletter.


When they get the newsletter they will see more links to other helpful blog posts as well as stuff we chatted about on social media all week long.


That will get more traffic to my Facebook page which will mean that more people will see my future blog posts which will then get shared too, and all three of those places have links directly back to my website where people can get more help by purchasing my products and services.


It's a dance, not a funnel and if one of those circles were missing, the others wouldn't be nearly as effective...nor as much fun!

 

Absolutely love Karen's style and approach....great job..!!


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Posted by on in Sales - Related

 

Clients of mine have heard me say say on may occasions during the sales process, don't forget the Columbo stage;


The basics of understanding your client is all about asking simple questions and listening to the responses and answers.

 

This classic scene with Peter Falk and William Shatner...from the series Columbo is a bit of fun but you get the point?


    

 

Often we over complicate life in general,

but keep your sales process really simple, have 4-6 stages and then develop as you go...for more on this call me on 020 8123 6617

 

 

 


Tagged in: The Colombo Stage
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Posted by on in Innovation

 

Diving horses...

 

Leaping from as high as 60 feet (the impact of which on one occasion blinded the rider), used to be a popular seaside attraction. This photograph was taken in Atlantic City at the Steel Pier where horse diving finally came to an end in 1978.

 

What bizarre business practices are you still running... ?

 


You can look at this photo in horror or disgust, but I ask you, how are you reviewing your practices and day to day routines within your business?

 

What have you stopped doing, what are you looking at introducing, which ones work and which ones are you hanging onto.

 

It takes courage to change,

 

It takes balls to be open to an out side perspective, most of my clients tell me I wish we had started 18months ago....


If you are thinking about moving your business forward and are considering options, please feel free to contact me for a meeting, I would be delighted to sit with you and go though some of the options my clients have said works for them.

 

Call me on 0208 1236 617 I look forward to speaking with you.

 

 


Tagged in: How Bizarre...???
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Posted by on in Coaching

 

We hear words all the time, there is an unprecedented flow into our conscious and unconscious...

But what do these words mean...how are we using them and how are they shaping our worlds...?

 

They say WORDs Create, WORLDs..


What words are creating and defining your world, your business, your family and your passions?


I have been looking at the word Collaboration recently with an intention of unifying a group of highly motivated and talented people, to create a business that will impact the hearts, minds and lives of all we work with.

 

 

 

 

 


What are your favorite words and why?

How do these words define you and your business?

 

I would love to hear from you...

 


Tagged in: BeCollaboration
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